It’s easy to get caught up in the negative side of something when things aren’t going as you planned. But instead of focusing on that negative, write down all the up-sides to that unfortunate moment.
Stop Being So One-Sided
I recall a conversation I had with another blogger a couple years ago. She said she was sick of videos and didn’t like how they had been trumping all other content on Facebook, yet they weren’t getting the reach they had before.
My response was that I agreed the reach had gone down overall, but…
Videos Have Other Benefits Besides Facebook
- Your SEO can improve by providing a video in your blog post
- Depending on your ad provider, you can run ads on your videos within your blog posts
- They provide more content for your YouTube channel thus helping it grow
- Videos have created yet another way for people to earn an income from home (the growing number of videographers)
- There’s also more content to pin (I pin from my YouTube channel then edit the pin so the URL goes to my blog post instead of YT)
This same type of analysis can be applied to so many parts of your business. You have to look at the big picture and stop being one-sided on everything. Sure there will be things, like videos, that do really well on Facebook and bring you lots of traffic. But quietly in the background they are benefitting you in other ways.
To Submit or Not to Submit
I’ve seen many conversations in groups about how submitting to Foodgawker is no longer beneficial because the traffic it brings in compared to other sources is so small. Now before you say anything, I get it that there’s only one of you! Been there done that. I stopped submitting to Foodgawker and those other sites for a long time several years ago because I simply didn’t have time.
But then I realized that I was missing out on a back link from a large site. Did you know that Foodgawker has a DA of 71 and a PA of 76? You want backlinks from a strong, authoritative site like that! While it might not bring in the traffic that it used to, it still has great authority and helps with your search engine strength.
Let’s Talk About Twitter
Twitter feels like such a waste of time for us doesn’t it? It’s not what it was when it first started. I remember hanging out with a bunch of other food bloggers there and having a blast! Now it’s more about celebrities, TV shows, brands, POTUS antics, and young people.
BRANDS. Did you see what I did there? Yes brands are big on Twitter, and they watch. Your content needs to be on Twitter. It doesn’t have to be a time suck either. Just post and run.
Install (if you don’t already have one) a social button plugin and use it on your own posts to submit to these channels. You can spend longer periods of time on the channels that bring you traffic, like Pinterest and Facebook, but don’t ignore the others.
Always Look for the Silver Lining
You have to think outside the box and never look at something singularly. If you want some help deciding what the benefits are to a certain activity, please ask. I always love a challenge!
Have more ideas? Leave them in the comments below!
~ Amanda Formaro – Co-Founder, Bloggers Tell All
This post originally appeared in the Member’s Only Bloggers Tell All Facebook Group