Just about every blog or website these days offers push notifications to their visitors. These are little boxes that notify someone of a news story, new post, contest, or just about anything you want to send out to them. This box appears as a notification on their phone or computer screen. Here are some push notification tips that can help make the costs worthwhile.
8 Tips for Push Notifications
- Tailor Your Subscribe Box – Instead of the default box that appears when someone visits your site, you can customize the offer to encourage more subscribers. For example, here I have changed the wording a little to make it more enticing and less vague. Sometimes people click “allow” automatically, not really knowing what they are saying yes to. By changing the wording slightly you can take that box from annoying to inviting.
- How Often to Send – Figuring out how many push notifications to send and when is something that will be unique to your site and audience. I send 3-4 times per week and it works well for my audience. Others see success with daily or only once a week, that’s something you will need to experiment with.
- Sending/Scheduling Your Pushes – Scheduling your push notifications is probably the most efficient, but that doesn’t mean you can’t “push out” something anytime you want! If you have a timely post for a holiday or the big game, don’t forget, those subscribers opted in. You can message them whenever you need to. Be mindful and try to keep to a regular number of posts each week while sending out the occasional “urgent” push so as not to aggravate your subscribers.
- Use a Photo Instead of the Logo Default – The default photo to appear on your pushes is often your site logo. We highly recommend using a photo that is relevant to the push instead. Our members have seen better open rates when using a recipe or craft photo instead of the default logo.
- Make Use of Extra Fields – Depending on the push service you use, there may be additional fields available to you besides a title, description, and URL. Push Crew, for example, offers two additional buttons where you can include a link. Many of us use these buttons to include the link to the post and a link to the post on Pinterest (in the examples below the buttons say “make it” and “pin it”).
- Calculate Your ROI – Many people want to know if the cost of a push service is worth it. You can calculate the return on investment by tracking the traffic you receive and doing a little math. This will give you the amount of revenue you earned from the push traffic generated.
- Go to Google Analytics > Acquisition> Campaigns > All Campaigns. Type “push” (or whatever their name is, VWO is the phrase you need for the new PushCrew) in the search box.
- Change the date range to “Last 30 days”.
- Multiply the number of sessions times the Pages/Session to get your page views.
- Go to your ad network and find out your average PAGEVIEW RPM for the last 30 days.
- Multiply your page view total (step 4) times your pageview RPM (step 5) and divide by 1,000.
- Handling Unsubscribe Requests – You are physically unable to unsubscribe a person from push notifications. It’s a setting in their phone or their computer’s browser. Ask your push provider for instructions you can provide to people that ask. Here are the instructions for Push Crew.
- How to Purge Inactive Subscribers – You are not able to purge push subscribers yourself. Most push providers have a system in place that purges inactive subscribers after a set period of time. You can write to your provider at any time and ask them to do a manual clean out.
~ Amanda Formaro – Co-Founder, Bloggers Tell All